Save Time, Grow Giving & Build Deeper Relationships

Nonprofit CRM software that's easy-to-use for your entire team. Virtuous helps fundraisers build better relationships with donors.

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Data-rich donor overview

Get to Know Your Donors

Data-Rich Contact Views

  • Increase productivity with easy-to-use donor & contact management
  • Integrate directly with your Gmail or Outlook inbox
  • Relate givers to one another and easily see value of giving "networks"
  • Scrape social media profiles, pictures and demographic data across over 200 public data sources - then view recent activity/posts
  • Find nearby donors and build local connections with data-rich map views

Track Engagement Over Time

Rich History of Giver Touch Points

  • Robust giver note functionality with document and picture attachments
  • Mark notes important to ensure all users see critical information
  • Direct marketing and social media activity available in giver activity log
Built-in Scoring and Suggested Gift Asks

Predictive Analytics Bubble Up Best Next Steps

Built-In Constituent Scoring

  • Donors are scored based on financial AND social/relational data to bubble up your best opportunities
  • Suggested gift asks - and suggested "relational" asks - help prompt you to make the right ask at the right time
  • Predictive Analytics based on your communication logs help ensure that you have the right frequency of interaction with each donor
  • “Virtuous is the perfect tool to manage my day. At a glance, I can quickly see how I've connected with our partners in the past, what they're passionate about and start conversations that will have a lasting impact on our communities.” Terrilynn Miller Director, CityServe AZ

Get the Data You Need

Easy-to-use Searching & Segmentation

  • Easily search and filter your donor data across all of your key data points
  • Save queries for later use or custom reporting
  • Build and run complex segmentations for direct marketing
Nonprofit CRM Segmentation
Donor Tagging and Personas

Group Donors for Personalized Communication

Personas and Tagging

  • Identify givers by their passions, persona, group affiliations or communication preferences
  • View related givers based on shared passions
  • Customize available tags based on the needs of each organization

Gift Tracking Built for Today's Nonprofit

Flexible Donation Management

  • Rich fund/project features to tie donations to accounting systems AND impact.
  • Premium offers, gift channel/source, batch info and more
  • Use "soft credits" to relate a gift to multiple givers
  • Manage pledges, recurring, non-cash and planned gifts
  • Suggested gift asks based on predictive analytics
Donation Tracking
Built-in Scoring and Suggested Gift Asks

Project & Impact Tracking

  • Track funding goals/impact, and even expenses, for projects you fund
  • Restrict staff data access at the individual project/fund level
  • Store images and progress for each project
  • Attach gifts to Funds/GL codes at the project level for accounting
  • Customize your project template to fit your organization

Back-Office Tools Built for Charities

  • De-duplicate giver accounts and merge all data into a single record
  • Unlimited custom fields allow you to configure Virtuous to your needs
  • Fundraising campaign segmentation tools for simple, flexible direct response fundraising
  • Simple data import and export tools give you control of your giving data
  • Fast gift import, Batching and Reconciliation
  • Chapter support and Staff/Giver assignments
  • RESTful API free with any Virtuous implementation
  • Donor querying and query saving allow you to easily group donors and work on a set of donors at the same time

See How Virtuous Nonprofit CRM & Marketing Platform Can Empower Your Organization

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