The no-hassle CRM for better donor relationships.

Virtuous CRM makes donor management easy. And it works seamlessly with Virtuous Marketing and Giving to provide a single, data-rich view of donors.

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The donor data you want, no hoop-jumping required.

Feel like your donor management tools get in your way instead of helping you grow giving? Most CRMs appeal to IT and executives, but they don't meet the needs of fundraisers and marketers. Virtuous CRM is the better way.

Top fundraisers rely on Virtuous as the powerful and easy-to-use CRM custom built to make donors feel like people, not rows in a database.

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Increase your productivity with easy-to-use software

Quickly build relationships with donors and find out how your contacts are inter-connected.

Eliminate data headaches

Sick of digging through data and wrangling spreadsheets? See actionable insights on one customizable dashboard.

Build connections using social media & map data

Automatically grab social media, wealth and location data to build a holistic picture of each donor.

Fundraise on-the-go with Virtuous mobile apps

Find donors nearby, log notes or view actionable donor information all from your favorite mobile device

Raise more with smart analytics that suggest next steps.

Which donors should you contact and when? What is the right ask? Virtuous CRM intelligently suggests who to call and what to ask for based on a donor’s gift history, social network, wealth/demographic data, and more.

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Easily spot the best opportunities

Know exactly who to contact for the greatest returns thanks to predictive analytics and scoring.

Take the guesswork out of gift asks

Drive increased giving by knowing the ideal gift type and amount to ask of each donor.

Prevent donor lapses

Get automatically notified of donors who are likely to lapse so you can reengage them.

Popular features

Lead Scoring
Best Next Call Report
Suggested Gift Asks
Pre-Lapse Predictors

Increase your productivity. Let Virtuous do the heavy lifting.

What if donor communications were logged automatically? And what if you could look at just one platform––not three––to see how marketing emails, direct mail, and social media are performing? Virtuous CRM does it all.

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No sweat communication logging

Your Outlook and Gmail contact with donors get automatically logged. No more copy-pasting.

Make donors happier with automatic followups

Automation ensures every donor gets a highly personalized followup that’s scalable and easy for you.

Streamline your workflow

Feel in control of your workload with robust donor note and task functionality, plus powerful automation.

Popular features

Lead Scoring
Best Next Call Report
Suggested Gift Asks
Pre-Lapse Predictors
“Virtuous is powerful yet simple. It is designed as a capable partner for today’s high touch fundraiser who works to build relationships across multiple channels and understands that networks are as important as gifts.”
-Otto Monroy, Director of Advancement, Logos Academy

Simplify your work with all-in-one nonprofit features

Volunteer Management

Track volunteer engagement and hours volunteered

Grant Management

Manage applications and workflow for incoming and outgoing grants

Data Segmentation & Search

Easy, powerful query tools with built in segmentation for direct marketing

Robust Data Import/Entry

Quickly import/enter donations and process credit cards gifts

Reporting & Dashboards

Customize your dashboard and run reports designed for fundraisers

Project/Fund Management

Manage giving projects, track success and map to your accounting system

Relationship Management

Easily see how donors are connected to other donors and organizations

Event Management

Create events, track attendance and automate follow-up

Popular Integrations & API

Integrate with the cloud-based tools you love or plug into our robutst API

“Virtuous is the perfect tool for us. Making the change to Virtuous CRM enabled us to connect with givers in new and meaningful ways and have a greater impact on the Louisville community.”
John Barnett
Louisville Rescue Mission
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See How Virtuous Nonprofit CRM & Marketing Platform Can Empower Your Organization

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